✽ BRANDING CONCEPT
The mind, body, and soul connection is what CJ wants to bring back to people’s daily lives. Taking care of our wellness and health in a holistic way, we created a one-of-a-kind brand. The icon represents a person meditating surrounded by the element of the atom, and at the center of the person, we see the heart, emphasizing that well-being comes from the junction of the body with the mind (emotional and spiritual).
Typography wraps around the icon, turning the icon and typography into a single element. The font is rounded and modern. The color purple combines the stability of blue and the energy of red. It is a color that refers to creativity, novelty, and spirituality, which is combined with yellow that highlights vibrancy.
